What the 2026 Travelers’ Choice Awards Signify
On April 28, 2026, Tripadvisor, the world’s largest travel guidance platform, revealed the winners of its annual Travelers’ Choice Awards for the “Best of the Best Things to Do.” The announcement came from NEEDHAM, Mass., and highlighted the highest rated experiences and attractions worldwide. These awards are grounded in millions of Tripadvisor reviews and ratings from a global community of travelers, giving the list a strong foundation in real visitor feedback.
How the Awards Are Determined
The selection process relies on the volume and quality of user reviews. Tripadvisor aggregates ratings across its platform, which includes comments, photographs, and overall scores. Experiences that consistently receive high ratings and a large number of reviews earn a place in the “Best of the Best” category. This methodology ensures that the winners reflect popular, well‑executed offerings rather than marketing hype.
Scope of the Recognition
While the awards celebrate experiences across the globe, they also shine a light on U.S. attractions. The focus is on things to do—everything from iconic city landmarks to hidden national park gems. The 2026 list showcases the breadth of travel activities that resonate with visitors worldwide.
Standout Winners of 2026
The Unvanquished Tour, Porto City Center
One of the most talked‑about achievements of the 2026 awards is the return of The Unvanquished Tour to the top spot. This experience reclaimed the No. 1 Top Experience in the world for the second time, having also won in 2024. The tour offers an immersive look at Porto’s historic center, weaving together stories of resilience and cultural heritage. Its repeated success underscores the appeal of narrative‑driven, locally guided tours.
Central Park Pedicab Tour, New York City
Another highlight is the Central Park Pedicab Tour, a standout winner that showcases the charm of New York’s most famous park. Pedicab tours provide a relaxed, scenic way to explore Central Park’s landmarks, gardens, and hidden corners. The popularity of this experience reflects travelers’ desire for unique, leisurely ways to experience urban green spaces.
Other Recognized Experiences
While the source material lists only the two highlighted winners, the full roster of Best of the Best experiences spans a wide range of activities. Details of the complete list are not yet available, but the awards typically include a mix of cultural tours, adventure outings, and off‑the‑beaten‑path excursions.
Why These Awards Matter to Travelers
Finding Reliable Recommendations
When planning a trip, travelers often search for activities that promise memorable experiences. The Travelers’ Choice Awards provide a distilled set of options that have already passed the test of many reviewers. By focusing on the highest rated offerings, travelers can reduce the risk of disappointment and increase the likelihood of a satisfying visit.
Influencing Decision‑Making
Booking decisions are frequently driven by peer reviews. Seeing an experience recognized as “Best of the Best” can tip the scales in favor of that choice. For many, the award label acts as a shorthand for quality, allowing them to allocate time and budget more confidently.
Impact on the Tourism Industry
Boost for Local Operators
Recognition from Tripadvisor can translate into higher visibility and increased bookings for local tour operators and attractions. When an experience is highlighted on a global platform, it attracts attention from a broader audience, potentially driving tourism to lesser‑known destinations.
Marketing Opportunities
