Introduction
For five days, the city of Wuhu in Anhui province became the stage for a gathering that brought together more than 4,000 participants from across the globe. The 2026 International Business Summit, organized by CHERY, the parent company of EXEED, closed on April 30 with a spectacular event called “Joyful Wuhu · CHERY Night.” The summit’s theme, “New Era, New Heights,” reflected a forward‑looking vision that aimed to strengthen ties between industry, culture, and tourism. As the final curtain fell, the event marked not only the end of the summit but also the 10th anniversary of the EXEED brand, a milestone that underscored the brand’s growth over the past decade.
Overview of the Summit
The summit ran from April 28 to April 30, 2026, spanning five days of meetings, workshops, and networking sessions. Participants ranged from automotive executives and technology specialists to cultural ambassadors and tourism officials. CHERY used the platform to showcase its latest innovations and to invite global partners to explore new avenues for collaboration. The five‑day schedule was designed to cover a wide spectrum of topics, from manufacturing efficiencies to emerging market trends, and to provide a space where ideas could be exchanged freely.
Theme and Objectives
“New Era, New Heights” served as a guiding principle for the entire event. The phrase captured the ambition of the participants to push beyond current limits and to explore fresh opportunities in a rapidly changing business landscape. The summit’s objectives included fostering industrial exchange, promoting cultural integration, and encouraging tourism growth in Wuhu. By aligning these goals, CHERY aimed to create a holistic environment where business success could coexist with cultural appreciation and regional development.
The Grand Finale: Joyful Wuhu · CHERY Night
The closing highlight, “Joyful Wuhu · CHERY Night,” drew more than 4,000 guests from the global partner ecosystem. The event was styled as a music festival that blended traditional Anhui musical elements with contemporary performances. Attendees were invited to experience Chinese and Anhui traditions firsthand, ranging from local cuisine to folk dances. The festival also showcased Wuhu’s urban appeal, providing a platform for the city to present itself as a vibrant destination for business travelers and tourists alike.
Creating a New Window for Wuhu
By turning the finale into a music festival, CH
